New Product Innovation: Creaturf

December 13, 2022

About Creaturf

Shawgrass has announced a new product innovation making waves in the artificial turf industry. Creaturf is a patent pending, fully customizable indoor turf solution allowing customers to print any design onto the turf surface.

Creaturf delivers graphics with 5x higher clarity compared to other textile color processing machines and is unlike anything else available for artificial turf. Our 76 dpi high-definition print technology ensures precise lines, photorealistic detail, vivid color, and smooth gradients.

The new product employs 21 standard color options; however, it can utilize any Pantone color. Thus, fully custom colors are available for orders that meet minimum run requirements. Creaturf is a great solution for indoor applications, such as weight rooms, locker rooms, and gym facilities, where branding is key.

“Our new Creaturf product is one of the most impressive that we’ve seen in terms of clarity and image quality available on artificial turf,” said Zane McDade, Regional Vice President for Shawgrass. “We took the success of a process used regularly from the flooring side of our business and built upon that idea to create a product option that will allow teams and businesses with turf solutions and branding opportunities.”

Creaturf is only available from Shawgrass.

Shawgrass is leading the way in the artificial turf industry with a mix of products for residential/commercial landscape applications, pets, recreation, and golf.

Shawgrass products are designed and developed by the same research and development team that is responsible for the world-class athletic fields created by Shaw Sports Turf. Shawgrass products are designed to provide the look of natural grass and the performance characteristics that deliver extreme durability. Shawgrass products are also cooler, thanks to innovative technology like HydroChill, designed to keep you comfortable, even in extreme heat.

About Shawgrass

A wholly owned subsidiary of Berkshire Hathaway Inc., Shaw Industries is a full flooring provider to the residential and commercial markets. Shaw supplies carpet, hardwood, laminate, resilient, and tile/ stone flooring products, as well as synthetic turf. Shaw Turf, a division of Shaw Industries, is one of the leading synthetic turf companies in North America and has represented quality and innovation for more than two decades. Contact us today for more information!